Often consumers need to be told what they want. A see-through or clear cat-eye frame is an alternative design that combines two of the hottest eyewear trends of the year.
Billy B Round eyeglasses — Get yours here! Round brown eyeglasses in a wooden finish will complement people with a light skin color. The formal look makes them a good choice for men and women who wear glasses on a regular basis in a work environment. Hell K glasses in Wenge Wood — get them here. Big Cheese glasses for men left and Owl right. The Roosevelt in Striped Cognac — see more here. The round Swanky frame achieves a similar effect with a striped gradient and deep wood colors.
This frame is perfect for men and women with all types of faces, except round. Swanky round eyeglasses — Get yours here! Bright colors and pastels can do wonders for a spring or summer outfit — not to mention the youthening effect they have when paired well with your skin color.
Choose a bright color combination when you want to capture the attention and go for complementary hues to highlight your eye color. Brunch eyeglasses frame — Get yours here! Brunch pastel frame for women — see more colors.
A toned down hue is easier to match with day-to-day outfits, so this pastel pink frame is a no-frills alternative. The tortoiseshell arms give a wonderful contrast and look elegant in combination with the translucent pink shade.
Keen oversized eyeglasses frame — see here! If aviators are your go-to style, then the Fairbanks frame is your best option. This unisex frame with gold and light teal accents is bold and fashionable, and it can be made into a prescription frame on request.
Fairbanks unisex sunglasses frame — see more colors. These quirky cat-eyes have a pleasant light green glow and a refreshing vintage -inspired silhouette. As you can see, there are plenty of trending options when it comes to choosing the most fashionable glasses of the year. Available for both men and women , semi-rimless frames are both fashionable and practical. Vint and York Fitzgerald Eyeglasses in black — Get yours here! Vint and York Fitzgerald Eyeglasses in tortoiseshell.
Hotsy Eyeglasses — Get yours here! They are suited for both men and women and we recommend that you wear them in a study or business environment. They are a great fit for creative people.
Coffee House Eyeglasses — Get yours here! Hipster glasses are for both men and women and should be worn with stylish outfits that underline your creative personality. Get the Keen Eyeglasses here! Aviator glasses and sunglasses have long been a favorite of eyewear enthusiasts. The much-loved aviator silhouette is no longer just a sunglasses staple. Recently, more and more original aviator eyeglasses styles have popped up, in both old-school metal and colorful acetate shapes.
Fly Boy Eyeglasses — Get yours here! Available for both men and women, aviator eyeglasses can be worn with prescription lenses or in plain form. You can use them as a stylish accessory to up your outfits and complement your facial features.
Snazzy Eyeglasses in Black on Crystal. Snazzy unisex aviators in Amethyst — Get them here! Coquette Cat Eye Eyeglasses — Get yours here! Cat eye frames are sexy yet serious and contour the image of a decisive woman who knows what she wants. Contemporary colors and subtle color details add a style boost to your favorite frames. Try them in a trendy beige, subtle green or unique honey stripe. A see-through or clear cat-eye frame is an alternative design that combines two of the hottest eyewear trends of the year.
Damme clear cat-eye frame. Damme clear squared cat-eye frame — available here. An alternative and more subtle cat-eye frame, Doll comes in Jade Green and it is sleek and elegant — ideal for re-creating vintage outfits and imbuing your look with that olden charm. Doll Eyeglasses Frame — Get yours here! Santorini Round Glasses in Tortoise Blue — see them here. Vichy round frame in Blue — get them here. Their retro silhouette guarantees that you will not go unnoticed. Swanky Tortoise Shell Eyeglasses — Get yours here!
Round frames are beautiful and simple. Rocked by the likes of John Lennon, they are a symbol of free spirits and creative people. Swanky Round Eyeglasses — Get yours here! Owl unisex round glasses — see here. An oversized round frame is perfect for you if you want to be bold. Smaller frames are a bit more elegant, but you can always pick funky colors to be sure your entrance is remembered.
The Roosevelt frame in round acetate. The Roosevelt frame in Blue Sunset — get them here! Big Timer Eyeglasses — Get yours here! Round frames are suited for square and rectangular shaped faces. They can be mixed and matched with a variety of outfits, starting from the business smart and going to hipster sweaters and hats.
Mojo — round metal glasses — See them here! A lot of celebrities are even wearing this double-bridge aviator-inspired style without a prescription, because it gives a cool allure, with a shape that is so against-the-current. Bryant rectangular metal frame in Treasure Gold — get them here! The Firm is another one of our most sought-after navigator frames and it comes with clip-on sunglasses as well. Unisex metal frame with sunglasses clip-on — see more here. Though bold and distinctive, a statement frame should look well integrated into your outfit.
Oversized eyeglasses look good on both men and women and some specific frames such as Keen are unisex. These beauties are bound to draw attention to your face — which is exactly what you need when you are trying to get people to listen to you.
Great Escape Eyeglasses — Get yours here! Go for this style when you want to make a lasting impression. Coffee house statement glasses in tortoiseshell — get them here. For men, the Dapper oversized frame in tortoiseshell is perfect for day-to-day wear.
For a more prominent impression, choose brighter colors, such as yellow gradient or royal blue with lime green accents. Dapper frame for men left and Fly Boy right. Dapper statement frame in yellow gradient — more options available here. Sunglasses trends are evolving quickly these days, with new silhouettes and color schemes every season, which is all the more reason to keep your collection up to date.
Read on for the main trends to look out for, or see our guide to sunglasses trends for a more in-depth look at sunglasses trends. The Fitzgerald Sunglasses — Get yours here! Semi-rimless sunglasses are a great fit for the dapper man as well as for the stylish woman. They can be regarded as hipster glasses for guys because of their vintage inspired look. Swag Aviator Sunglasses — Get yours here! Aviators are amongst the best sunglasses for men and women.
This timeless style has endured the test of time and has been certified unapologetically cool. Doll Too — Get yours here!
Best used when the snow is piling up and winter the sun is trying to get in your eyes, this beautiful model will be your perfect companion and accessory. Rocked in an acetate tortoiseshell frame with round blue mirrored lenses , On the Up and Up also has a keyhole nose bridge that guarantees stability if you plan to engage in any winter sports.
While the lenses are not polarized, the mirror-like lenses will deflect sun rays and ensure that your eyesight is protected. A favorite of the ladies, the oversized sunglasses style is the recipe to look like a celebrity. Bearcat Sunglasses — Get yours here! This oversized frame is a mixture between two of our favorite styles: Wear them in white with a touch of gold around the oversized round lenses or in autumn brown.
They are a guaranteed head-turner. Flat Top sunglasses are one the best sunglasses for men. The Firm Sunglasses — Get yours here! The Firm is a flat top frame with clip on lenses. That means you can use them indoor as eyeglasses and outdoor as sunglasses. How cool is that? Beeskness Tortoise Shell Sunglasses. Poster Child in Pecan — see them here. As with the top eyeglasses trends , sunglasses in tortoise shell are very popular. Beeskness Tortoise Shell Sunglasses — Get yours here!
They emulate the autumn better than any other accessory you might have. Around The Block Sunglasses — Get yours here! We recommend the Beesknees tortoiseshell sunglasses for women and the Around The Block frame for men.
Juice Joint Sunglasses — Get yours here! The industry can now see the direct correlation on how fashion shows influence street-chic outfits. The effects can now be quantified and provide valuable feedback to fashion houses, designers and consumers regarding trends. Military technology has played an important role in the fashion industry.
The camouflage pattern in clothing was developed to help military personal be less visible to enemy forces. A trend emerged in the s and camouflage fabric was introduced to street wear. The camouflage fabric trend disappeared and resurfaced several times since then. Camouflage started to appear in high fashion by the s. A company called Hyperstealth is said to have created a technology that can make an object or person invisible. The company has continued developing this technology, but due to safety and legal concerns minimal information has been released to the public.
Additional projects such as using interactive or intelligent technology sources that will be embedding into textiles will adjust to surroundings such as weather. Clothing is much more than fashion, it is a style of life an expression of ones self. Social media is one of the biggest platforms to exhibit and connect fashion trends with millions of people all at once worldwide. With the influence of social media, celebrities and bloggers, their voice are easily being heard and have impact on fashion and trend at any time.
Fashion and music are inseparable. Prabal Gurung  highlighted the importance of music to his shows, saying "each season we want to tell a story for 10 minutes….
Music is a representation of fashion that expresses the abstract design concept into relatable harmony for viewers.
Fashion relates to social and cultural context of an environment. According to Matika,  "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day.
Runway show is a reflection of fashion trend and a designer's thought. For designer like Vivienne Westwood, runway show is a platform for her voice on politics and current events. For her AW15 menswear show, according to Water,  "where models with severely bruised faces channeled eco-warriors on a mission to save the planet.
As we undergo a global economic downturn [ when? People have also become more conscious of the impact their everyday consumption has on the environment and society. They're looking for ways to mediate their material desires with an aim to do more good in the world.
A linear economy is slowly shifting to a circular one. In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new.
This Dutch company "represents a new consuming philosophy that is about using instead of owning," according to MUD's website. The concept also protects the company from volatile cotton prices. MUD is responsible for any repairs during the lease period.
Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in to 28 percent in China plans to reduce tariffs on a number of consumer goods and expand its hour transit visa plan to more cities in an effort to stimulate domestic consumption.
The announcement of import tax reductions follows changes in June , when the government cut the tariffs on clothing, cosmetics and various other goods by half. Among the changes — easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the hour visa scheme. The hour visa was introduced in Beijing and Shanghai in January and has been extended to 18 Chinese cities. According to reports at the same time, Chinese consumer spending in other countries such as Japan has slowed even though the yen has dropped.
Consumers all have different needs and demands that have to be suited. A person's needs change frequently. An important factor to take into consideration when thinking of consumers' needs is the key demographics of the customer.
Gender, age, income, and even profession can help a company better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.
Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions. You cannot start with the technology and try to figure out where you are going to sell it".
The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: Benefits of primary research is specific information about a fashion brand's consumer is explored.
Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.
There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily.
They just wear what they would normally wear. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. Knowing the needs of the consumers will increase a fashion companies' sales and profits.
Through research and studying the consumers' lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for. Fashion breathes on media and medium. The media plays a significant role when it comes to fashion.
For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs.
In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or Instagram account.
Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty.
Perhaps the most famous of these magazines was La Gazette du Bon Ton , which was founded in by Lucien Vogel and regularly published until with the exception of the war years. Vogue , founded in the United States in , has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. One such example of Vogue' s popularity is the younger version, Teen Vogue , which covers clothing and trends that are targeted more toward the "fashionista on a budget".
Haute couture designers followed the trend by starting ready-to-wear and perfume lines which are heavily advertised in the magazines and now dwarf their original couture businesses. A recent development within fashion print media is the rise of text-based and critical magazines which aim to prove that fashion is not superficial, by creating a dialogue between fashion academia and the industry. Examples of this trend are: Fashion Theory and Vestoj Television coverage began in the s with small fashion features.
In the s and s, fashion segments on various entertainment shows became more frequent, and by the s, dedicated fashion shows such as Fashion Television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion Industry is beginning to promote their styles through Bloggers on social media's. Vogue specified Chiara Ferragni as "blogger of the moment" due to the rises of followers through her Fashion Blog, that became popular.
A few days after the Fall Fashion Week in New York City came to a close, The New Islander ' s Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty. Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion.
Videos in general have been very useful in promoting the fashion industry. This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events and music videos which showcase fashion statements as well as promote specific brands through product placements.
Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company. Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media is changing the way practitioners deliver messages,  as they are concerned with the media, and also customer relationship building.
Anthropology, the study of culture and human societies, studies fashion by asking why certain styles are deemed socially appropriate and others are not. A certain way is chosen and that becomes the fashion as defined by a certain people as a whole, so if a particular style has a meaning in an already occurring set of beliefs that style will become fashion.
Through the capitalization and commoditisation of clothing, accessories, and shoes, etc. The definition of fashion and anti-fashion is as follows: Anti-fashion is fixed and changes little over time. Anti-fashion is different depending on the cultural or social group one is associated with or where one lives, but within that group or locality the style changes little. Fashion is the exact opposite of anti-fashion.
Fashion changes very quickly and is not affiliated with one group or area of the world but is spread out throughout the world wherever people can communicate easily with each other. For example, Queen Elizabeth II's coronation gown is an example of anti-fashion because it is traditional and does not change over any period whereas a gown from fashion designer Dior's collection of is fashion because the style will change every season as Dior comes up with a new gown to replace the old one.
In the Dior gown the length, cut, fabric, and embroidery of the gown change from season to season. Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility.
Time is expressed in terms of continuity in anti-fashion and as change in fashion. Fashion has changing modes of adornment while anti-fashion has fixed modes of adornment. Indigenous and peasant modes of adornment are an example of anti-fashion.
Change in fashion is part of the larger system and is structured to be a deliberate change in style. Today, people in rich countries are linked to people in poor countries through the commoditization and consumption of what is called fashion. People work long hours in one area of the globe to produce things that people in another part of the globe are anxious to consume. An example of this is the chain of production and consumption of Nike shoes, which are produced in Taiwan and then purchased in North America.
At the production end, there is nation-building a hard working ideology that leads people to produce and entices people to consume with a vast amount of goods for the offering [ clarification needed ].
Commodities are no longer just utilitarian but are fashionable, be they running shoes or sweat suits. The change from anti-fashion to fashion because of the influence of western consumer-driven civilization can be seen in eastern Indonesia.
The ikat textiles of the Ngada area of eastern Indonesia are changing because of modernization and development. Traditionally, in the Ngada area there was no idea similar to that of the Western idea of fashion, but anti-fashion in the form of traditional textiles and ways to adorn oneself were widely popular. Textiles in Indonesia have played many roles for the local people. Textiles defined a person's rank and status; certain textiles indicated being part of the ruling class.
People expressed their ethnic identity and social hierarchy through textiles. Because some Indonesians bartered ikat textiles for food, the textiles constituted economic goods, and as some textile design motifs had spiritual religious meanings, textiles were also a way to communicate religious messages.
In eastern Indonesia, both the production and use of traditional textiles have been transformed as the production, use and value associated with textiles have changed due to modernization. In the past, women produced the textiles either for home consumption or to trade with others.
Today, this has changed as most textiles are not being produced at home. Western goods are considered modern and are valued more than traditional goods, including the sarong, which retain a lingering association with colonialism. Now, sarongs are used only for rituals and ceremonial occasions, whereas western clothes are worn to church or government offices. Civil servants working in urban areas are more likely than peasants to make the distinction between western and traditional clothes.
Following Indonesia's independence from the Dutch, people increasingly started buying factory made shirts and sarongs. In textile-producing areas the growing of cotton and production of naturally colored thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age group.
Wives of government officials are promoting the use of traditional textiles in the form of western garments such as skirts, vests and blouses. This trend is also being followed by the general populace, and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes.
Thus, traditional textiles are now fashion goods and are no longer confined to the black, white and brown colour palette but come in array of colours. Traditional textiles are also being used in interior decorations and to make handbags, wallets and other accessories, which are considered fashionable by civil servants and their families.
There is also a booming tourist trade in the eastern Indonesian city of Kupang where international as well as domestic tourists are eager to purchase traditionally printed western goods.
The use of traditional textiles for fashion is becoming big business in eastern Indonesia, but these traditional textiles are losing their ethnic identity markers and are being used as an item of fashion.
In the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. Robert Glariston, an intellectual property expert, mentioned in a fashion seminar held in LA [ which?
We often have to draw the line between designers being inspired by a design and those outright stealing it in different places. For the past few years, WGSN has been a dominant source of fashion news and forecasts in encouraging fashion brands worldwide to be inspired by one another. Enticing consumers to buy clothing by establishing new trends is, some have argued, a key component of the industry's success.
Intellectual property rules that interfere with this process of trend-making would, in this view, be counter-productive. On the other hand, it is often argued that the blatant theft of new ideas, unique designs, and design details by larger companies is what often contributes to the failure of many smaller or independent design companies.
Since fakes are distinguishable by their poorer quality, there is still a demand for luxury goods, and as only a trademark or logo can be copyrighted, many fashion brands make this one of the most visible aspects of the garment or accessory.
Discover the latest clothing trends from InStyle, including inspiration from celebrities and trendy outfit ideas from experts in fashion. From fashion week coverage and the best dressed stars on the red carpet, to what's chic on the streets and trends to watch out for this season, the ELLE editors give you behind-the-scenes access. Making for one of the most fun trends of the season, fringe is back and more over-the-top than ever. Ultra-glam, dramatic fringe was spotted on the runways at Calvin Klein, Dior, Loewe, and more.